Overall, PPP this year was a lot better than last year.
In particular, I really enjoyed doing SB1, as it allowed me to communicate to actual designers myself, and I was lucky enough for my chosen artists to reply back to me so quickly. In this brief in particular I learnt a lot during my interview with Rick Cho, as after sharing his thoughts and opinion it made me even more motivated to work in an industry where it's so vast and so ever changing in such a quick speed that working as a Graphic Designer would be a pain in the arse but at the same time totally worth it. SB2 was full of ups and downs, in particular I really had a hard time during this module because of overlapping submission with 503. However, at the same time in made me be more aware of my responsibility within a team and how my absence can greatly affect the teams dynamics therefore to make up for it I made work with I thought could help the team whenever I had a chance to talk to them. SB3 made me really think about who i am and what I stand for and my potential within the industry, I felt like throughout this brief it's just slowly hitting me that were actually going to be in third year and in a years time graduating and starting to find a job.
All in all, this module has been for the most part fun and exciting but also daunting. I feel like by next school year I should be implementing my manifesto to myself and excute the plans I've outline in my presentation. PPP this, year was truly, as in Orlando's words "cool".
Tuesday, 19 March 2019
SB3: Manifesto Final
After further deliberation, I decided to simply print my manifesto using the Plike Orange paper on A3 as the business card size manifesto on was a bit too small and too awkward to read and hold. I decided for A3 as it can be used as a poster. Although it's not as 'personal' physically because it's not close to you. It's something that you can put up in your workspace as something that yo u will keep remembering as you work away or so something else.
This is the final poem that I used for my final which is from my development. I think that this poem clearly illustrates and sums up my ethos as a designer, without it being too formal for people to read.
I also think that the poem structure will help readers feel more comfortable and relate to the poem. For me, it's also another way of reminding myself about my ethos if I find it somewhere in my bedroom, and I stay most of my time in my bedroom, I feel like reading the poem would help me concentrate back into working or motivate myself when I'm feeling bummed down.
This is the final poem that I used for my final which is from my development. I think that this poem clearly illustrates and sums up my ethos as a designer, without it being too formal for people to read.
I also think that the poem structure will help readers feel more comfortable and relate to the poem. For me, it's also another way of reminding myself about my ethos if I find it somewhere in my bedroom, and I stay most of my time in my bedroom, I feel like reading the poem would help me concentrate back into working or motivate myself when I'm feeling bummed down.
"Go at your own pace, designing isn't a race.
Neither is not having a style an 'Achilles heel',
but it's a skill.
*Talking about designer identity and self awareness, I fell that it's important to acknowledge and have that confirmation that just because were designers doesn't mean we need a style, and it doesn't mean whether you have a style or not that you are a good designer. This part for me sums up the fact that instead you should use the 'lack of style' as a way to be a more flexible and versatile designer .
*Talking about designer identity and self awareness, I fell that it's important to acknowledge and have that confirmation that just because were designers doesn't mean we need a style, and it doesn't mean whether you have a style or not that you are a good designer. This part for me sums up the fact that instead you should use the 'lack of style' as a way to be a more flexible and versatile designer .
Learn from people.
Observe
Talk
*It's pretty simple, this is a way for me to motivation myself to talk more and make connections more often. I made it as simple as possible just like how conversations should be.
*It's pretty simple, this is a way for me to motivation myself to talk more and make connections more often. I made it as simple as possible just like how conversations should be.
When you're left with a blank stare,
STOP
Get some fresh air.
This is going to be a rollercoaster.
CTRL+S"
*Especially when stressed it's important to have rest, and to acknowledge the fact that yu are tired and stressed already a sign of giving yourself a break. This had also been mentioned in my creative report and how Cho would just not look at his phone or computer he'd rather go out, this way he's resting but it's also a good chance to come up with new ideas.
*Especially when stressed it's important to have rest, and to acknowledge the fact that yu are tired and stressed already a sign of giving yourself a break. This had also been mentioned in my creative report and how Cho would just not look at his phone or computer he'd rather go out, this way he's resting but it's also a good chance to come up with new ideas.
Thoughts & Reflection:
Overall, I'm pretty satisfied with my manifesto. The content itself is something I definitely would like to live up to, and by writing will make me face it earlier. Furthermore, I think whist writing this manifesto I've also realised certain themes that I'd like to work on myself and helped me point them out within the manifesto. I also like how simple it is but at the same time through it's story telling structure it becomes more enjoyable and engaging to read therefore I think it could be effective in motivating me and other people when reading the manifesto. All in all, I think it turned out good, despite its simple production.
SB3: Production Development
After doing the written development for my manifesto, this is a production development which I thought would be a good way of showcasing the theme and me overall. I decided to make it small like a business card as I wanted it to be kept easily everywhere, in pockets, wallets, purses etc. as something that can be taken out quickly when in need of some motivation or to regularly see it when I open my purse to remind myself of what I have written ad if I am living the ethos that have written. Something, so small like a business card size manifesto also highlights the personal aspect of the manifesto as it's something that only I can see or, the person who has it can see and read.
I used the 330gsm Plike Orange paper from G.F Smith for the manifesto as I thought it would work consistency well with the creative report that I've created, as well as using the same main typeface (Nimbus Sans Extended Black). I also thought the colour represents me in a way that I can be bright and active, however when I do want to focus I FOCUS. I also think orange is a very mild and conceptual colour, which I think also reflects the kind of concepts that I usually come up with for modules, sometimes I feel like I'm not even doing the right brief because my idea is too different to other people.
Thoughts & Reflections:
Although, I thought it was a good and simple way of showcasing the theme of the manifesto that I'm doing after I cut it down, it didn't actually look as good as I thought and I think maybe the size might be too small to read the fine print. Conceptually, I think it works but practically I think it's hard to read and awkward. For my final, I'm thinking of bringing it back, as to create a poster of the poem. Hopefully, it'll be more impactful and easier to read.
I used the 330gsm Plike Orange paper from G.F Smith for the manifesto as I thought it would work consistency well with the creative report that I've created, as well as using the same main typeface (Nimbus Sans Extended Black). I also thought the colour represents me in a way that I can be bright and active, however when I do want to focus I FOCUS. I also think orange is a very mild and conceptual colour, which I think also reflects the kind of concepts that I usually come up with for modules, sometimes I feel like I'm not even doing the right brief because my idea is too different to other people.
Thoughts & Reflections:
Although, I thought it was a good and simple way of showcasing the theme of the manifesto that I'm doing after I cut it down, it didn't actually look as good as I thought and I think maybe the size might be too small to read the fine print. Conceptually, I think it works but practically I think it's hard to read and awkward. For my final, I'm thinking of bringing it back, as to create a poster of the poem. Hopefully, it'll be more impactful and easier to read.
Monday, 18 March 2019
SB3: Manifesto Development
Continuing from my manifesto initial draft, I figured that putting my thoughts into themes and topics would be the best idea in order for me to think of sentences which I think sums up my ethics and principles as a designer. I also thought of creating the manifesto as a poem. Much like my presentation it has a storytelling element as well as communicate to the audience is a more interesting way.
Topics
Topics
- Advertising - design thats expressive and reflective of the product. Not necessarily prioritising consumerism. Audience more design literate
- Connections / Networking - Just like what Rick Cho has told me in the interview with him. It's important to keep an equal role between people you collaborate with. Wilfulness to learn and exchange knowledge and skills.
- Self-identity - Going at your own pace and not worrying about having a certain style. be versatile, not having a style is a disadvantage but an advantage.
Poem Draft:
"Learn from people. An hour's worth tutorial for you, may be a 5 minute job to some people."
"Go at your own pace, this ain't a race"
"Not having a style, is a style. As ironic as it may be."
"Versatility is key, not having a style"
"Go at your own pace, designing isn't a race.
Neither is not having a style an 'Achilles heel',
but it's a skill.
Learn from people.
Observe
Talk
When you're left with a blank stare,
STOP
Get some fresh air.
This is going to be a rollercoaster.
CTRL+S"
Thoughts & Reflection:
I think having it as a poem like this is very effective as it creates visual imagery in our heads through the story telling aspect of it, and is straightforward without being too formal like or too simple like a list. As it is a personal manifesto, I thought having it as a poem also makes it personal to me, like I'm talking to myself. But at the same time, it's also relatable to other people, especially in the course, so in a sense it's other exclusive and inclusive and can be interpreted internally by the audience/readers.
SB3: Presentation Final
After developing my presentation and simulating how I'm going to present I've decided to make such final adjustments and here is the final presentation that I've done.
- Slide 1 - TITLE (my graphic design life as gifs)
- Slide 2 - hello
- Slide 3 - To start off, way back to last year during freshers week, I still clearly remember this advice that a second year gave me which was to "just try to stay afloat". which in a way kind of tried to prepare me for what was to come during first year.
- Slide 4 - But in reality this was me last year, I drowned. Especially, since I cam straight from A-levels; it was a big shock to me. I don't even remember going out in first year which was shocking!
- Slide 5 & 6 - However, I did like how it allowed us to experiment and in particular for me, it made me change the way I perceive my ideas and that tangents are good (most of the time) in order to create more unique and interesting designs. In particular the last two modules were the ones I enjoyed the most as I thought that I was developing more conceptual and interesting ideas based on my research and tbh they were the only outcomes I was fairly happy about :///
- Slide 7 - This is me this year, just barely trying to swim. This gif is actually a fairly accurate visual representation of how I feel about this year. In particular the amount of independence we had was good as it allowed me to get a better sense of my own capabilities and how I handle myself and develop my practice, however on the flip side this independence made me feel lost at times as the guidance and confirmation that I needed wasn't always there.
- Slide 8 - creative concern - Creative concern...My first creative concern is not being able to voice my own opinions. Especially in group work I tend to not say my ideas as I think to myself it's shit and I'm still not confident enough as sometimes I feel like I shouldn't even be allowed to give criticisms to someone else when my won ideas are shit.*Time management as well if there's time.
- Slide 9 - internship - Another concern, I have finding an internship for next year. I've consistently been saying since last year that working in advertising is something I'd like to pursue, as I think it would be a good industry to get a 'real' since of design (or commercial design really - if that's even the correct term ;;;). Therefore, my aim for this summer is to research more into potential advertising agency internships as the only way for me to know if I really want to pursue a design career in the advertising field is to experience it.
- Slide 10 - personal aims - my personal aim for next year tbh is to talk to people more. Explore more. Create connections. I mean I've started to do it this year by starting small and joining societies and activities that I enjoy. I found that through starting small like this I get to make new friends and create connections with them.
- Slide 11 - In particular, I've been inquired to revamp the identity for the society that I'm part of, which would really my first 'commission' and in a sense actually makes me feel like A REAL DESIGNER. And I feel like through starting from this, I also like to start doing personal work in order to put myself out there as a designer.
- Slide 12 - zen - Hopefully from the ups and downs I've had during the last 2 years I'm able to more confident and prepared fro myself next year. Knowing my weaknesses and concerns are will greatly enable me to develop and improve more as a student and designer. And, I think even after finishing uni, I will still be a student in a way as, as Graphic Designers learning and researching is always going to be part of us fro the rest of our careers; and developing a good work ethic now will definitely help me in the future.
- Slide 13 - Having said all of this, hopefully this is going to be me next year. Floating - have my shit together and ready for the real world of design.
Thoughts & Reflections:
I've decided to go for a story telling-esque approach as I thought my me personally this would be the easiest way i can talk about me and my experiences in a concise and effective manner, as often I feel like I verbally can't explain my ideas very well. But, having a story like structure will definitely help me talk about it in a more linear way. I also decided use gifs as the main tool for my sorry as I think they are great at summing up what topic I'm talking about and are great visual aid to the audience which they can relate back to my topic. I also thought it would be a good way to give the presentation a humorous, quite satiric tone, rather than just be a formal talk about me; also I use gifs a a way to communication most of the time as I think they sum up emotions very well and that's the style that I want to portray through this presentation too.
I've also summed up topics together and deleted some slides, as I didn't want to overload it with gifs - as much as they could be funny, sometime during the presentation it might seem too much and lose their humour and meaning.
Overall, I think this presentation sums up myself and my experience through the past two years in Graphic Design and also highlights my ambitions for next year and the future. Also, I don't think it'll be more than 7 mins as I feel like in some I'm going to be speaking really fast; also because I tend to go fast when I'm nervous. Though, as the presentation isn't until in 2 weeks time, I still have time to practice it to see if it hits or goes over the time limit.
Saturday, 16 March 2019
SB3: Presentation Development
Slide 1- title
Slide 2 - Intro hello gif (introduction) Hi, Im Brylle!
Slide 14 - *zen and focused* Hopefully by next year I'll be able to be more focused and prepared if I achieve what I i'm aiming to do this summer.
Slide 15 - *kds* Also im hoping to do more personal commissions and work, starting from a society that I'm part of (revamping their logo and helping them with t shirt design fro their merch).
Slide 16 - Hopefully, my determination to start 3rd year, confident and ready will help me actually stay afloat next year and finish my studies without any regrets about what I have done during my three years of studying in this uni.
Slide 2 - Intro hello gif (introduction) Hi, Im Brylle!
Slide 3 - to start off, i'd like to reflect back to last year when a then 2nd year student's told me and I quote "just try to stay afloat" so did i follow his advice?
Slide 4 - *drowning gif* I was barely hanging last year, especially because it was a big jump from A-levels to University I was still getting used to structure of the course as well as the city and everything else.
Slide 5 - However, I did like how we were able to experiment and try out various different processes, as first year was the "experimental year". Especially, during the last module where it was probably the only outcome I actually liked out of everything we did last year. And, it was also the module where we could do any them we wanted, therefore I enjoyed and wanted to do the best outcome for it.
Slide 6 - *swimming gif* me this year - This year, stress level is lower - literally starting to swim out of the water. Now I think I'm used to the process that we did last year, however, honestly I still struggle to start ideas, that's why I don't give myself enough time' to do developments and truly refine final outcomes because I focus too much on getting the 'right idea'. However, I think that I am becoming more confident and have a more clear idea of which 'graphic design path' i want to go and where in the industry I want to take my designs skills to. Such as that in most of my modules the themes/concepts that I am studying has some kind of relation to music and culture.
Slide 87*lol bye - I'm still scared of sharing what I've done to people as I always feel like what I've done is not goo enough and and because I can't verbally explain my ideas properly I lose confidence especially when I notice that I keep on going in circles when explaining my idea.
Slide 8 - *fml* - it takes me agesssss to think of ideas, so i feel like im already behind from the start and that's probs why most of my module feedback talks about time management.
Slide 9 - *reading* - be more aware of current graphic design trends and actually read not just look at pictures on instagram
slide 10 - start looking and researching into work placement that are pausible, possible in the north etc., music industry? or advertising
slide 11 - *time management* - apart from thinking of ideas quickly, I also need to actually do work rather than procrastinating
Slide 12 - Find ways to be more comfortable with talking to people and making connections. Start by frequently going to events more often perhaps, and naturally start conversations rather than do it at 'scheduled events' where it feels forced.
Slide 13 - *job* realistically freelancing right after uni is not what i want to do, and gaining experience from a work setting environment and learn how the industry work from there i feel would be more beneficial for me in order to widen my knowledge about the industry. Maybe after then I may venture freelancing or do it as a side rather than full time.
Slide 8 - *fml* - it takes me agesssss to think of ideas, so i feel like im already behind from the start and that's probs why most of my module feedback talks about time management.
Slide 9 - *reading* - be more aware of current graphic design trends and actually read not just look at pictures on instagram
slide 10 - start looking and researching into work placement that are pausible, possible in the north etc., music industry? or advertising
slide 11 - *time management* - apart from thinking of ideas quickly, I also need to actually do work rather than procrastinating
Slide 12 - Find ways to be more comfortable with talking to people and making connections. Start by frequently going to events more often perhaps, and naturally start conversations rather than do it at 'scheduled events' where it feels forced.
Slide 13 - *job* realistically freelancing right after uni is not what i want to do, and gaining experience from a work setting environment and learn how the industry work from there i feel would be more beneficial for me in order to widen my knowledge about the industry. Maybe after then I may venture freelancing or do it as a side rather than full time.
Slide 14 - *zen and focused* Hopefully by next year I'll be able to be more focused and prepared if I achieve what I i'm aiming to do this summer.
Slide 15 - *kds* Also im hoping to do more personal commissions and work, starting from a society that I'm part of (revamping their logo and helping them with t shirt design fro their merch).
Slide 16 - Hopefully, my determination to start 3rd year, confident and ready will help me actually stay afloat next year and finish my studies without any regrets about what I have done during my three years of studying in this uni.
Thursday, 14 March 2019
SB1: Final Outcome
After further refining the report again, this is the final outcome that I have produced for it. As I stated on my previous blog, I decided to write the body text on InDesign itself, in order to retain the quality of the text size/design. I'm happy with the result now as it's much more crisp and easier to read than the previous one that I printed. In addition, I also revised the comments and review that I did and change some bits to make it sound more professional and concise. Furthermore, I also created stickers indicating the title of the report and the tracks which are stuck on the front of the CD. I also thought that the pamphlet style of the booklet works really well as it fit inside the CD case correctly, with just the back page sleeve needed to be at the back of the CD case. I think that overall the design work's very well and it reflect the tone and atmosphere of the overall interview well. The bright orange paper brings an energetic and exciting atmosphere from the get go. It is then contrasted by the complementary type styles that I've used, with both using a very bold and impactful sans serif typeface (Nimbus Sans Extended Black) and a soft serif typeface (Craw Modern URW); along with a simple simple two column grid in order to give the text format clarity and set reading line. In terms of clarity, I've also clearly differentiated the hierarchy of information for the content, using different type size and styles e.g. using the sans serif font for the headings and the serif purely for the body text and using different text sizes for the Headings for each section e.g. RATIONALE and the main title - THEMAN ON THECOVERS; on the front and back pages itself.
In terms of the content of the publication, I've decided to split the information in sections, following what Orlando sent us for the report layout. Using the layout helped me a lot in gathering and splitting what I wanted to say which makes the report easier to follow and understand. For the review, because I felt that my interview questions were somewhat split in sections and run a linear order (as I wrote them think it was a real face to face interview, which I also wrote them anticipating what kind of answer he would say, in order for the interview to run smoothly); which made it easier fro me ti summarise and talk about them more like sections. Furthermore, I also gave my own thoughts on the answers that he gave to the topics that I was most interested in, such as collaboration with other creatives, giving me a more informed opinion about the industry. Overall, it was a really good interview and Rick Cho answered my questions in some depth that I didn't expect, considering it was an email interview which I was really thankful for. As I didn't expect such a response, I appreciated it even more and found his answers really insightful and encouraging. They were honest and realistic which was what I wanted to get as well.
All in all I'm really satisfied with the report that I produced. I think that it is reflective of the stye and tone that I got from the actual interview itself and I think the context that it is in, adds to the quality and aesthetic of the report. Furthermore, I think it also touches on Cho's practice and style in a way, in terms of the industry field that he is in. I subtly reflected his design style in terms of the composition and layout of the report in order to give in a dynamic character and its own personality, just like Cho gives to the music of the client that he is working with.
The only thing i'm super disappointed about was the fact that I didn't get to burn the CD, though I did find a CD player, the CD i bought unfortunately had small storage therefore not able able to burn the CD. However, other than that I'm satisfied with it.
In terms of the content of the publication, I've decided to split the information in sections, following what Orlando sent us for the report layout. Using the layout helped me a lot in gathering and splitting what I wanted to say which makes the report easier to follow and understand. For the review, because I felt that my interview questions were somewhat split in sections and run a linear order (as I wrote them think it was a real face to face interview, which I also wrote them anticipating what kind of answer he would say, in order for the interview to run smoothly); which made it easier fro me ti summarise and talk about them more like sections. Furthermore, I also gave my own thoughts on the answers that he gave to the topics that I was most interested in, such as collaboration with other creatives, giving me a more informed opinion about the industry. Overall, it was a really good interview and Rick Cho answered my questions in some depth that I didn't expect, considering it was an email interview which I was really thankful for. As I didn't expect such a response, I appreciated it even more and found his answers really insightful and encouraging. They were honest and realistic which was what I wanted to get as well.
All in all I'm really satisfied with the report that I produced. I think that it is reflective of the stye and tone that I got from the actual interview itself and I think the context that it is in, adds to the quality and aesthetic of the report. Furthermore, I think it also touches on Cho's practice and style in a way, in terms of the industry field that he is in. I subtly reflected his design style in terms of the composition and layout of the report in order to give in a dynamic character and its own personality, just like Cho gives to the music of the client that he is working with.
The only thing i'm super disappointed about was the fact that I didn't get to burn the CD, though I did find a CD player, the CD i bought unfortunately had small storage therefore not able able to burn the CD. However, other than that I'm satisfied with it.
Tuesday, 12 March 2019
SB3: Who Am I As A Designer (Manifesto Initial)
Before starting to write my manifesto I decided to mind map qualities, skills and concerns that I have as a student and a designer.
Skills & Abilities
- Typography
- Composition
- Concept driven work
- Software skills (Photoshop, Illustrator, InDesign etc.)
- Group work
- Various production methods - books, zines, screen print, digital print etc.
Creative Concerns
- Not being productive enough
- Not having my own design style
- STRESS
- Not being good enough
- Not producing ideas quickly
- Not being able to communicate my ideas verbally properly
- Design in music - cultural appropriation?
- Design that thinks of the audiences = top priority
- Design that thinks of the audience experience
- Subtle design that helps audiences
- Space & Layout
- Appropriate typography
- Attracting the audience, but not manipulating them in any way
- Create design that is free for interpretation
Professional Competence
- Evaluate a client's strength and weaknesses
- Analyse group ideas
- Evaluate the audience demographic in order to relate the design/produce to them
- Know appropriate methods of production for commercial use
- Commercial Competence of design
After writing down my thoughts I realised that I was writing them while thinking about advertising, which was something that I already wanted to do and said before from last year as well and would like to continue to in the future.
I want to continue to develop my skills and knowledge about how I could use them to
create design that centres around: audience interaction and participation, client individuality. My personal aim as a student is to be able to fully evaluate and analyse the persona of the demographic that I am designing for so that I know what appropriate design elements I could use in order to create effective Graphic Design; as well as know and create design which suits the style and aesthetic of the client/brief. Therefore, in the future my personal aim is to be able to hopefully work in the advertising field where I would be able to interact and communicate with a range of different clients and tackle different briefs in order to further broaden my design spectrum. Although, designers in consumerism has been a topic within Graphic Design (First Things First), I think that it's not necessarily a bad thing, as a designer first of all I have the right to work in an environment where I'd like to work I'd also like if they have the same ethics and principles as I do. Design in Advertising isn't just about high consumerism and persuasion but it's also platform where design can be expressive and fun.
These day's especially, consumers are becoming more design literate and are becoming more aware of brand advertising. Consumer's shape their identities with the brands they consume and buy into, and therefore creating "persuasive" or "manipulative" advertising through design would be kind of pointless in a way, as consumer's will only consume products that they want and filter out one's they don't want. That's why I think creating design that's rather fun, exciting and somewhat accommodating isn't bad. Also, advertising is literally about "producing advertisements for commercial products and services", so there's always going to be some part that will catch a consumer's attention, which can be interpreted as manipulative and disruptive OR according to their style, because as humans we are constantly evolving and creating/adding things to ourselves and our identity through consumerism.
Another concern, I have is not having my own style. U like some of my peers it seems that they have a style or process that they like/ prefer and help them have their own design identity. but for me I feel like I don't really have one. And, with not having one, I feel kind of out of place sometimes as I feel like I shiuld aslo be at a stage where I have a certain process I can call "my own" - BUT on the other hand, not having a style isn't necessarily a flaw. I can also put it to my advantage and be versatile and flexible. I can allow myself to use processes or styles which I think are appropriate to the client and brief.
Thoughts & Reflection:
After listing down everything and writing down my thoughts, I think that my manifesto is going to centre around my aim to create fun and expressive design that can adds to a person's identity and something that audience's will be willing to engage with rather than it being manipulated or persuaded to consume it. Living in a fast paced era where design trends can come and go, it's important to always make something that people will find interesting so this is my aim.
Sunday, 10 March 2019
SB1: Report Development
After making my initial design and layout for the creative report, I realised that I only put the actual interview within it, rather than actually analyse it and give my thoughts about t he whole process, which was what Orlando sent us through his email which clarified everything for me. It was also clarified that although the production should be relevant to the designer and the their practice, it's not the main focus of the brief therefore instead of focusing on the visual design and production method I will focus on the content and my understanding and thought of/on it, in order to successfully get across what I've learnt through interviewing and researching my chosen artist.
Giving a good introduction to my report I summarised my chosen designers practice and why they are relevant to my personal practice, setting the main context of the report. As well, as writing a simple rationale which encompasses their whole principle and ethos as a designer. I then moved onto the interview part of the report and laid out a 2 column grid standard to any interview settings, as well as keeping to the serious and formal tone of the whole interview. Keeping it quite simple and minimal as well to focus on the content of the interview itself. To end the report I also included a summarising paragraph (review) in which I talked about my own opinions to Rick Cho's design principles and his answers towards my questions. I also included what I found the most useful and memorable- something that is relevant to my own personal practice. Overall, I wanted to end with the review in order to close the report nicely also indicating that it's been concluded creating a good pace all throughout the report itself which aid to the audience and their own interpretations and understanding of my report as well.
Design wise, I changed the body text to the body text Craw Modern URW as I expressed that I wanted to use it more for a more effective contrasting effect with the bold sans-serif font. I think that they look aesthetically good together and compliment each other well; I think it also gives the report a more dynamic look through though it's fairly simple and minimal.
Instead, of a concertina I decided to print the report in a simple pamphlet style as now I am planning to make it into a CD booklet/sleeve inside a CD case with a CD-ROM of the album artwork that I've included in the report for reference. I thought it would also be a nice way of showing the report in context, albeit that it may be too literal, I think it works very well considering it's format and content.
Once I printed it out, the body text turned out to be a tad bit blurry and illegible, which I thought was quite annoying as it would ruin the reading pace of the report as it's already small as it is! I think because I did the text on illustrator when I exported it as a TIFF, the compressed file lost some of it's quality which affected the small 5.5. pt body text. I also read through the booklet, and found some grammar and kerning mistakes, so I'm going to print it again with the body text done on InDesign for higher quality and also correct the text mistakes that I've done.
In addition, for my final, I've also decided to possibly burn a cd (like a mixtape) with all the songs referenced within the publication and insert the publication as a cd sleeve, referring back to Cho's field of work and how he integrates graphic design to music. I think this would be a really good way to showcase the report in a more interesting way rather than just the publication itself. Although I will need to check how I'm going to burn the CD as Macs don't have cd drives or whether it would go against the ethics policy etc.
Thursday, 7 March 2019
SB3: Presentation Initial Written Draft
In order to have a clear structure of what I want to say in my presentation I decided to answer some questions that was written on the briefing to give me some general pointers and starter for it.
Who am I as a learner and a designer?
· So far, in the course
I’ve learnt : the importance of allowing myself to experiment with a wide range
of creative processes in order for me to evaluate which process is the most
successful and appropriate for a project that I’m doing. Especially in first
year where we were told to experiment with different processes and think of
radical ideas, I think this has helped me tremendously in being able to keep in
my own pace when in the experimental stages of my design process as I think now
I’m starting to become more confident in trusting my own instincts with my
design decisions. I also think that coming into 2nd year, I’m
starting to become aware of the issues and fields that I want to immerse myself
more and focus my design more into e.g. music and culture. However, because am
still trying to become more aware of it, I feel that I still need to get
extensive research and knowledge of these fields in order to construct my own
opinions and thoughts on them so that I can use Graphic Design as a tool to
bring more awareness and interpret them in my own style.
My creative concerns?
·
Right
now my main creative concern is the fact that I feel like it takes me a long
time to come up with ideas and concepts for project which stresses me out so
much. Although I do like the experimental stage of projects as it takes me a
long time to actually think of ideas, I stress out from the start and constantly
through the duration of the project that I feel like I’m constantly behind on
everything. In addition, I also do personal activities outside of university as
a way of balancing my work and personal likes; therefore I really need to know
how to manage my time effectively in order for me to do things in an orderly
manner.
In
addition, I also feel like I’m still lacking in confidence in showing people my
own work. Although, we do have crits and I show it to my peers, I still find it
nerve-wracking to show it other people, as I feel like my work is not good
enough, and also the fact that I can’t really verbally explain my ideas very
well adds to that as well. Similarly, networking is still something that I find
hard to do, as I’m not very good at starting conversations and I don’t want to
feel like a burden to people. Although, my personal endeavours like joining
university societies have make me more confident I think as it helps me open up
to people more, and create networking opportunities for myself.
My personal aims?
·
My
personal aims for the rest of this year and next year is to be able to actually
keep up with work as well as personal things. In order for me to create better
work and refinements on my work as I always get feedback on module about how I
should manage my time better. Also, in order for me to think about ideas
quicker, I will need to read more about topics that I’m interested in; and
explore more like going to exhibitions and galleries, in order to be more
creatively informed about current trends and topics around me and around area
which I can then use in order to broaden my design thinking. In addition, maybe
I should push myself more to talk to people and network, possibly through going
to exhibitions and workshops that goes around in Leeds and neighbouring cities.
My professional ambitions?
·
Realistically,
venturing out as a freelancer is something that I probably would not do,
although it may give me total complete creative freedom of what I could make,
it makes me more anxious as working as one would mean that work would not be
constant. I think in order to get experience working in the industry, I will
try to apply for internships in order to broaden my portfolio and industry
experience will be the most appropriate and realistic thing that I’ll do.
However, hope fully when I gain more experience, in the future I would like to
pursue a career in the music industry as a Graphic Designer as it’s something
that I find integral to what I do and what I find the most interest in
therefore I would like to work in an environment which I would enjoy as much as
I enjoy designing. I find this something really important as for me being able
to work in an environment that’s enjoyable and constantly changing will
l=always have something exciting to work with and makes creating design for it
much more enjoyable and fun as I’m constantly exploring different concepts and
things along the way.
What I intend to explore further over
the Summer and during Level 6?
·
Over
the summer I would like explore more about the design within music e.g. how
they are advertised and marketed, how the design is reflective of the music, as
music trends are constantly changing and making an album for example takes
months/years so they’ve have to be ahead of the trends; and areas similar, in
order to widen my knowledge in this field and become more aware of the trends
within it. In addition, in Level 6, I would also like to participate in live
briefs more and actually submit work that I do for them, as it will help me
assess how good my work is to the wider creative sphere outside university. I
may also like to venture out in doing more personal commission designs as a way
of putting my work out there and to be more confident about what I do and my
designs. For example, for the society that I’m currently involved in, they have
asked me to possibly revamped their logo and produce design for their end of
year merchandise such as t-shirts. Although, it’s quite small I think it’s a
good start for me and would be nice to do it further.
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