Monday 20 November 2017

Research on Popcorn Bags for 'Overlay' (Film Festival)

As agreed in our group, we were to do our own research on topics we were allocated and agreed to do. I'm going to be researching about different popcorn bag ides and designs that can be used as inspirations and references for our own promotional material for the film festival.


I found these examples of popcorn bags and packaging while searching the Internet however they all looked quite similar and generic, mostly a rectangular box and with a simple striped design which is commonly the design we typically associate with popcorn bags in cinema's etc.

I therefore looked at some general innovative food packaging ideas and found some more inspiration which I may be able to use for our festival branding.

I thought the idea of using unique shapes for a packing and kinda making it look like a puzzle piece and intricately opens is a great idea for a packaging design and something I could take as part of our branding idea. We could maybe utilise the shaped that we have chosen and use them to create a packaging which will be appropriate for a popcorn bag design which also relates to our festival branding.



I like this idea of literally using the fruits/food and making  them into the packaging of the product. It's not only eye-catching and aesthetically pleasing to lookout but it also saes the producer the effort to label wha the product is as the consumer can already see what it is. Maybe we could also use this as reference in our designs and play with maybe using the pop-corn itself as the bases for our design.

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