Tuesday, 21 November 2017

Studio Brief 2: 7/10 (Brand Development)


Following yesterday, each of us in the group created a logo design which can be used as the final design for our festival ('Overlay Film Festival'.) We presented each of our designs to the group this morning and decided to use Jake's designs as we thought that his logo design was quite transferable to different products and merchandise that can be presented in the festival. It also looks very playful yet minimal with his use of the two shapes and including the word overlay on it, it looks very dynamic and fun. We also thought that the logo he made with the two shapes kind of looks like an old film or a film lens which also links to the film festival itself which we thought was quite clever.
Lee

Brylle (me)

Today, we allocated work for people in the group to do in order to distribute the workload and  make the process faster.

I'm aiming to create tickets with Laveeza and also researching for references and creating fresh ideas and designs which we can use in our festival branding. We have started to write down ideas which we have also started to make and do.

Our aim tomorrow is to have solid designs that we show and share with our group, along with what the others from the group are doing, as well as  continue with the making of our merchandise and branding of the film festival.

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