For this self branding brief, I've thought of applying the idea of how Kpop groups are branded e.g. in terms of having band logos, colours etc. but reflect it on to Leeds. I've thought of maybe taking aspects or things which make up Leeds and make them a 'group' in order to brand Leeds.
- Multi-cultural
- Universities
- Museums
- Food
- Fashion
In terms of reflecting back to K-pop culture, each aspect can have a 'role' in the group much like how each person in a Kpop group has a role e.g. dancer. Doing this, will be the bases of branding Leed.
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