Studio Brief 2: 6/10 (Start of Branding)

Today we started the branding part of our studio brief. We are to brand a film festival/series that we have created through the film recommendation's that the designers we interviewed gave. The film festival is essentially a curated film series by students which are for students and are recommended by professional artist's in the industry. We are to also rename the initial festival name which is "Film Festival for Young Graphic Designers".

In our group we started to come up with a list which we thought were the key themes and ideas that we find interesting and that links to the festival which ties all the films together. We also included words and phrases which we thought could give us ideas on the new and look of our film festival.

From the list that we made we noticed that most of the things we wrote come under two categories "Minimal" and Quirky". We decided to do a vote on which one we think suits the festival better, but came out with a tie; because of this we decided to do a mixture of both. We decided that stylistically it should be minimal with a quirky and fun characteristic.  We also decided to to this, as we thought it would be more appropriate to go with a style which is very general and puts all the films in 'one umbrella' as combining the genres and types of films in the style and layout of the festival will be too complicated and chaotic.

We also stated the purpose and essence of the festival in order fro us to come up with an appropriate theme. At the end we decided to name the festival "Overlay" as we thought it suited the mood and personality of the theme well, which is to 'overlay' or 'combine' minimal and quirky characteristics into one.

After choosing the name for the festival we decided to move onto the logotype design. We decided to use a circle and a square for the logo design for our festival as we decided to choose the element of pattern to relate to the quirkiness of the festival but it is also quite minimal as it's only two shapes combined together. (We also decided as a group to do individual logo designs which we can pitch to the group tomorrow so we can pick which ones the best and pick as our final logo design for the festival.)

After doing an initial idea for the logo design we then decided to split workload between the group in order to do things quicker and more efficiently. We are then to collate and present our research to the group tomorrow (Tuesday) and bring it all together in order to create more refine ideas on how we can do the branding for the festival. 

MY TO DO LIST

• Create a/ or a series of logo designs that I can pitch to the group tomorrow to decide a final logo design.
• Do emulsion on the screens for screen print.
• Research about popcorn bag ideas.